3 reasons for a mobile-friendly approach to public sector marketing

More people use mobile than desktop for web searches

Mobile searches have been closing in on desktop views over previous years, and in June 2019 mobile finally claimed the top spot with 50.71% of searches.

Thanks to so many rapid advancements in smartphone technology, we can now access the internet virtually anywhere from the touch of our fingertips. It’s this convenience of use which has bagged mobile the top spot and means we can safely predict this percentage to continue to increase in the years to come.

It creates a better user experience

There are few things as frustrating as stumbling across a website on your phone that hasn’t been optimised for mobile. As many as 57% of internet users actually went to say that they wouldn’t recommend a business with a poorly designed website on mobile.

This leads to the danger of your audience going elsewhere (to a competitor) if your website isn’t mobile friendly. Remember, first impressions count!

You’re more likely to be found on Google

Google cottoned on to the fact that the majority of its browsers were using mobile, so it listened and acted accordingly.

This is what lead to them introducing mobile-first indexing in September 2020, meaning that it actually favours sites that are mobile friendly rather than desktop first in its searches.

Mobile browsing shows no signs of slowing. With many of us checking our phones as the very last thing we do before going to sleep each day, now is the time to reach an engaged audience via their mobile devices.

By adopting a mobile-friendly marketing strategy, public sector organisations can connect with a larger and more engaged audience. By listening to their needs and delivering an experience that they really want.