Insight

3 reasons for a mobile-friendly approach to public sector marketing

Written by Sarah Latham | Mar 4, 2021 12:00:00 AM

According to Smart Insights, people check their phones 58 times a day on average, more than half of those occurring during work hours. In a world full of mobile users, there’s never been a better time for public sector organisations to engage with so many well-connected citizens.

It’s no longer enough to design online experiences purely or primarily for a desktop view. 

Here’s why…