The charitable legacy market is worth over £3 billion a year. So, whatever the size of your charity or not-for-profit, we would strongly advise you consider making legacy or planned giving part of your fundraising strategy.
According to the Smee & Ford Legacy Trends Report 2022, 10,670 unique charitable organisations were mentioned in a will in 2021 - which is the highest recorded over the past decade. But how do you approach your supporters on such a sensitive subject of remembering your cause in their will?