In today’s digital world, and due to the significant growth of social media platforms like TikTok, Instagram and YouTube, social content creators with dedicated followings now have the power to influence what we wear, buy and do. According to a recent survey, 75% of consumers trust recommendations they see on social media, including from both influencers and their social circles.
With these influencers having such control over our actions, influencer marketing can be a very powerful tool. However, it’s not that easy. And without careful planning and consideration, you can get influencer marketing very, very wrong. It can even do your brand harm if not done correctly.
Here’s what you need to do to make it work for you…