This is largely because brands all over the world are waking up to the reality that their current campaigns aren’t inclusive.
Accessibility is all about designing an experience to meet the needs of everyone within your audience, including those with disabilities. In the world of marketing, this leaves a number of online and offline touchpoints to consider such as websites, PowerPoint presentations, graphic design and video content.
Here at Eleven, we recognise that inclusivity is an imperative part of our work as a marketing agency to organisations who do good in the world. We’ve taken great steps to ensure that our campaigns and communications keep accessibility front of mind. This is why we’ve invested in extensive training for our team to make sure that we really (really) know our stuff from the ground up.
So, if accessibility isn’t already a key part of your marketing strategy, it should be. And this article explains why.