But we all know that times change. That band t-shirt from 10 years ago isn’t quite the accurate depiction of your persona that it used to be. It doesn’t necessarily mean that your values changed, merely how you express them.
Another similarity to the wardrobe is flexibility. A good brand identity should have enough flex within it to show up in different occasions. You wouldn’t wear the same clothes to a wedding as you would for a hike, and it’s the same for brands. Sometimes we need to express in a more formal way, sometimes in a more relaxed way.