Foster care has suffered a negative image in the public eye. Whilst the media has a part to play in this this, foster care advertising campaigns have also been known to devalue and perhaps even trivialise the vital role that foster carers play in our society.
Every day, around 100 children and young people enter the foster care system in the UK. That’s almost 40,000 a year. On the flip side, there’s a major shortage of foster carers in the UK. And so foster care recruitment has a significant responsibility to step up to the job in meeting this need.