They’re there for you too. According to a survey by Gleanster-Kapost, 52% of firms frequently miss marketing deadlines, due to delays in approving work in a whopping 92% of cases. As a crucial part of the sign-off process, you’ll need to be available throughout the course of the project to make sure that feedback is shared, approvals are granted and deadlines are met.
Let’s take a closer look at why it’s so important to set deadlines in your marketing project…