With this starter-kit, you’ll learn about:
Why short-form video is so effective
Effective short-form video storytelling frameworks
How to measure the ‘effectiveness’ of your short-form content
Short-form video (under 60 seconds) isn’t just a format. It’s a way to connect emotionally and quickly.
With dopamine-fuelled platforms like TikTok, Reels and YouTube Shorts dominating, there’s never been a better time to break through the noise.
You can use this starter kit to:
– Structure content for clarity and impact
– Craft compelling scripts, fast
– Measure what matters (not just views)
Eleven’s short-form video experts
Dan Muir
Head of Creative
Harley Thomson
Senior Creative
Joy Pendleton
Senior Account Director
Mark Critchley
Production Lead
Download our free short-form video starter kit
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