Our wealth of higher education experience and expertise enables us to create compelling student recruitment campaigns that deliver real impact.

Student recruitment campaign specialists

As universities grapple with changing student expectations, an unstable economy and a sea of competition from other educational providers, student recruitment is a more challenging task than ever before. And in such a competitive environment, demonstrating ROI from student recruitment campaigns has never been more important.

Students are increasingly looking for more personalised experiences. With online universities and learning platforms becoming more and more popular due to their lower cost and flexibility, universities need to find ways to differentiate themselves and offer demonstrable value to potential students.

Student recruitment marketing strategies need to be agile in such a changing landscape. And creativity is the key to cutting through, which is where we come in.

Who we work with

https://www.elevenagency.co.uk/wp-content/uploads/2024/09/Lancaster-University.webp

https://www.elevenagency.co.uk/wp-content/uploads/2024/09/University-of-Huddersfield.webp

https://www.elevenagency.co.uk/wp-content/uploads/2024/09/University-of-Salford.webp

https://www.elevenagency.co.uk/wp-content/uploads/2024/09/University-of-Suffolk-2.webp

Our student recruitment work

View all student recruitment work

Student recruitment

University of Suffolk

A student recruitment campaign with wellbeing at the forefront.

Education

Campaigns

Student recruitment

Bradford College

A brand repositioning and student recruitment campaign.

Education

Campaigns

Brand

Student recruitment

University of Central Lancashire

A student recruitment campaign with individuals at its heart.

Education

Campaigns

Our approach

Our creative and strategic student recruitment support helps even the most ambitious universities achieve recruitment targets. We carry out in-depth analysis and research, combining it with data-driven audience profiling to inform a student recruitment strategy that will help you reach the right students.

Using our student recruitment expertise and experience, we can identify which campaign strategy is best suited to meeting your objectives. From developing visual identities and campaign concepts right through to implementing integrated student recruitment campaigns or retention strategies, we can create impactful content that will champion your university’s strengths and give you a competitive edge.

We know that creativity is key when it comes to effective student recruitment campaigns. Combining creative flair with student voices, our student recruitment campaigns cut through the noise and speak to gen z in the right way, with the right language.

We’re also well-versed in creating compelling clearing campaigns. We understand that going through clearing is almost certainly an unexpected outcome for many, so we make it our mission to develop clearing campaign concepts which are simultaneously empathetic and empowering to the audience.

Here are some of the things we can do for you:

Campaign concept development

Clearing campaigns

Course-specific recruitment

Prospectuses

Targeting Gen Z

“From the outset, the team at Eleven worked really closely with our internal team to make sure we were onboard with the new concept, and able to apply it consistently going forward. This included providing a campaign toolkit, creating designs for our prospectus, event stands and animated graphics. I’ve found Eleven really easy to work with. They’ve worked at speed to deliver what we need (sometimes within challenging deadlines). And we’re very pleased with the resulting creative. I’d happily recommend Eleven to other universities looking for a collaborative, creative and responsive agency partner.”

Director of Marketing, University of Central Lancashire

How to captivate Gen Z with your content

with Leo Mellor

Watch our webinar

Sign up to our newsletter

By entering your email, you consent to allow Eleven to store and process the personal information submitted above in accordance with our Privacy Policy.