By reading this eBook, you’ll discover:
Why accessible design matters
What the legal requirements are for accessible design
How to recognise exclusion in marketing content
How to design accessible and inclusive marketing content
How Eleven can help you get started on your accessibility journey
Accessible design is an opportunity to unlock your content’s potential so it can be consumed by underserved audiences.
And while creating accessible content is already a legal requirement for some, the need to create better digital experiences for all is becoming more and more urgent. So there’s never been a better time to explore some of the exciting developments in accessible design.
Eleven’s accessibility experts
Dan Muir
Head of Creative
Julie Neilson
Head of Strategy
Harley Thomson
Senior Creative
Mark Critchley
Production Lead
Download our free accessibility eBook
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Segment 4: Why creative AI needs a human touch
Watch our webinar on how to make creative AI work for you.
How to make your brand more accessible
Brand accessibility is a fundamental component of operating as an inclusive, impactful organisation.
Segment 1: How digitally ready is your brand?
Catch up on our previous webinar on digital brand readiness.
Why your brand guidelines need updating for a digital age
If your current brand guidelines don’t include digital application guidance, this needs to change.
Is your wardrobe out of date? Maybe it’s time for a brand refresh?
A good analogy for an organisation’s brand identity is to think of it as your wardrobe.
Everything you need to know about conducting a brand audit
Conducting a brand audit is a really great way to discover what’s working with your brand.
5 steps for bringing your value proposition to life
It’s all about defining value from your audience’s perspective.
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