The power of identity

Your organisation’s brand is more than just a logo or a tagline.

It’s the story of your mission, the embodiment of your values, and the first step towards building trust and connection with your audience. But what if that story doesn’t resonate? What if your audience – the people you rely on for support and engagement – doesn’t feel connected to your brand?

This is exactly why Mid Cheshire Hospitals Charity came to us. Their logo wasn’t sparking recognition or emotion, not even within their own team or stakeholder groups. And for potential supporters, the charity’s purpose was unclear.

By diving into their brand and audience, we uncovered a fundamental disconnect. The solution was clear: a new, more authentic positioning that wove together the charity’s core pillars of people, impact, and the local community. This became the foundation for a comprehensive rebrand that breathed new life into their identity, clarifying their purpose and creating a deeper connection with their supporters.

At Eleven, we understand that building a brand that truly resonates requires a holistic approach. We don’t just focus on visuals—we look at the entire picture, because your brand is made up of thousands of small details that, when put together, create the full story. These details—whether it’s the choice of language, the colours that define your visual presence, or the symbols that represent your values—are vital in shaping how your audience perceives and connects with you. And it’s our job to ensure those details work in harmony to tell a story that feels real, relevant, and powerful to your supporters.

Our Whole Picture Thinking™ process ensures that we dig deep to understand the subtle nuances of your organisation from every perspective. By doing this, we can create a brand identity that not only stands out but speaks to the hearts of those you’re trying to reach. The result? A brand that builds meaningful connections and drives the impact you’re working so hard to achieve.

Our services include:

Brand positioning Brand strategy Brand identity Tone of voice Naming Logo design Visual identity guidelines

How digitally ready is your brand?

with Harley Thomson

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