Content that connects
Your organisation is on a mission to create real, lasting change and every piece of content you share should be a direct reflection of that.
At Eleven, we know that your needs go beyond a simple deliverable. Whether it’s a recruitment campaign, an awareness drive, or a fundraising initiative, your goal is to connect with people, inspire action, and drive meaningful results. That’s where our Whole Picture Thinking™ approach comes in.
Often, briefs start with a specific output in mind—maybe a recruitment brochure, a video, or a social media asset. But we believe that the key to truly effective content lies in stepping back and understanding the why behind your request. By doing this, we ensure that we’re not just ticking boxes but creating solutions that are tailor-made to achieve your strategic objectives.
Take our work with Network Rail as an example. They approached us with a clear challenge: to encourage young people to consider a career in rail. A recruitment brochure seemed like a logical solution, but we knew there was a more engaging way to connect with this audience. By exploring their goals and understanding what would truly capture attention, we developed a gamified experience using virtual reality headsets. This immersive solution was a huge hit at careers fairs, going far beyond the initial brief to create a dynamic, memorable interaction that resonated with young people.
Our Whole Picture Thinking™ process is built around this deeper level of understanding. We collaborate with you to fully explore your goals, uncover the best approach, and make sure every piece of content hits the mark. Whether it’s aligning your message with your audience’s needs, creating more impactful storytelling, or finding unexpected ways to communicate, we work to ensure your content does more than just inform—it inspires, engages, and drives action.
At the heart of what we do is a commitment to helping your organisation create content that doesn’t just work in the short term, but drives long-term change. We partner with you to ensure that everything we create together is aligned with your purpose and helps you meet your mission head-on. After all, your work is about more than just projects—it’s about making a difference, and we’re here to help you do that every step of the way.
Our services include:
Content case studies
NHS Resolution
An animation providing clarity and comfort in difficult circumstances.
Bradford College
A new look and feel for a prospectus to inspire school leavers.
Content without barriers
We recognise that balancing accessibility and good design doesn’t come without its challenges. If you ignore accessible design in content creation, or leave it as an afterthought, people are excluded. But if the aim of a brief is to engage and entertain, good design simply must be upheld. The quest for the right balance between good design and accessibility isn’t a one-time endeavour – it’s an ongoing commitment. By prioritising accessibility in your design process, you can create content that isn’t just visually appealing but also truly accessible to all.
Download our free accessibility eBook
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