Often a brief will start with a request for a specific output –

A recruitment brochure, for example. But our Whole Picture Thinking approach to content is to start by questioning your why to make sure you’ve selected the very best output for achieving your goal.

In the case of this recruitment brochure brief, our client (Network Rail) was looking for a way to encourage young people to consider a career in rail. Our strategic thinking led us to the ultimate solution to the client’s challenge: a gamified experience using a virtual headset that could be used at careers fairs.

Our Whole Picture Thinking™ approach to content is centred around taking a step back so we can fully understand exactly what’s needed. This better aligns us to meet your goals and suggest what’s needed to make your content compelling, tailor it to your audience(s) and meet your communications objectives.

Our services include:

Accessible design Animation Brochures Copywriting Design Film Print Prospectuses Reports Social media content Websites

Content without barriers

We recognise that balancing accessibility and good design doesn’t come without challenges and compromises. If you ignore accessible design in content creation, or leave it as an afterthought, people are excluded. But if the aim of a brief is to engage and entertain, good design simply needs to be upheld.

Working to WCAG 2.2 guidelines, we factor in accessibility needs from the outset to ensure that we are doing right by your audience, without compromising creativity.

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