It would need to resonate with school leavers, attract attention in Bradford and seamlessly connect with their existing brand.
With a Gen Z audience in mind, we knew we had to balance practical information with vibrant, on-trend design, creating a look that was current and attention-grabbing yet would stand the test of time. Through research, we honed in on three themes: the journey, personal growth, and career opportunities. This wasn’t just about academic achievement; it was about personal exploration and finding real-world paths through education.
Enter “Build your world”—a concept that invites students to see Bradford College as more than just a place of learning. It’s a canvas for shaping your future, sparking passion, and building connections. This approach gave us a bold creative direction, pairing bright, dynamic building blocks with messaging that encouraged young people to come and ‘build their own world’ at the College.
We brought this identity to life across Bradford College’s FE prospectus, mini guides, and the essential parents and carers guide. The result was a cohesive, visually stunning suite of materials now turning heads at open days. Feedback from Bradford College has been glowing, with the new identity making an immediate impact both on campus and in the community.
“I am very proud. WOWWW! Look what we made! What a team. Delighted.”
Marketing Operations Manager, Bradford College
Related projects
University of Central Lancashire
A campaign educating students about their digital footprint.
University of Suffolk
A student recruitment campaign with wellbeing at the forefront.
University of Salford
A research report exploring the effect of lockdown on relationships.
Sign up to our newsletter
By entering your email, you consent to allow Eleven to store and process the personal information submitted above in accordance with our Privacy Policy.