It would need to resonate with school leavers, attract attention in Bradford and seamlessly connect with their existing brand.
With a Gen Z audience in mind, we knew we had to balance practical information with vibrant, on-trend design, creating a look that was current and attention-grabbing yet would stand the test of time. Through research, we honed in on three themes: the journey, personal growth, and career opportunities. This wasn’t just about academic achievement; it was about personal exploration and finding real-world paths through education.
Enter “Build your world”—a concept that invites students to see Bradford College as more than just a place of learning. It’s a canvas for shaping your future, sparking passion, and building connections. This approach gave us a bold creative direction, pairing bright, dynamic building blocks with messaging that encouraged young people to come and ‘build their own world’ at the College.
