Bradford College had a great higher education offer, but it wasn’t on everyone‘s radar when it came to degree-level studies in Yorkshire.
We saw an opportunity to change that.
The college needed a fresh perspective – one that would resonate with students navigating a shifting educational landscape and their own personal journeys.
During our work, we unearthed something powerful: a lot of students doubted whether they were “uni material” or saw themselves as a “work in progress.” Rather than seeing this uncertainty as a challenge, we realised it was a strength. That insight gave birth to the concept of “Work in Progress”—a positioning that celebrated growth, potential, and the beauty of imperfection. This wasn’t just a student narrative; it applied to the college itself, constantly evolving to meet new challenges.
With that foundation, we created a visual identity that was bold and versatile. From billboards to Spotify ads, the campaign had a cohesive feel—modern, adaptable, and designed to stand out. The logomark got a refresh too, with a simplified and elegant design, allowing the “B” to act as a window into the college’s world, highlighting student stories and experiences.
The results were immediate, driving a noticeable uptick in student sign-ups. The college team feels like their brand now reflects who they truly are—a place where students can grow into their best selves, imperfections and all.
Noticeable uplift in student sign-ups
Brand now reflects who they truly are
“I just want to say this looks absolutely incredible! I’m so happy with it! you’ve really done an outstanding job. Thanks so much for all your work on this, it’s really looking wonderful.”
Marketing Operations Manager, Bradford College
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