That’s the critical message we helped deliver in collaboration with Oxfam in a bold new film taking a hard look at the environmental toll of the super-wealthy’s high-flying lifestyles.
Our film ‘Unfairways.com’ introduces a fictional airline that caters to the ultra-rich, contrasting their opulent choices with the devastating impacts of climate change on those least responsible. By using satirical humour, we crafted a message that’s impossible to ignore. It’s not about elite jet-setters; it’s about the stark inequality at the heart of the climate crisis. The film’s message is both urgent and clear: it’s time for government action to tax luxury travel, making those most responsible contribute fairly to climate solutions.
With every frame of the film, we emphasized the contrast between carbon-heavy luxuries like private jets and the vulnerable communities paying the price for these excesses. A single private jet flight from London to New York, for example, emits as much carbon as the average UK citizen would over 11 years.
Finalist
Best Advocacy Campaign
2025
