Luxury travel is rarely seen as anything other than aspirational, yet its true cost on the planet is staggering.

Luxury travel is rarely seen as anything other than aspirational, yet its true cost on the planet is staggering.

That’s the critical message we helped deliver in collaboration with Oxfam in a bold new film taking a hard look at the environmental toll of the super-wealthy’s high-flying lifestyles.

Our film ‘Unfairways.com’ introduces a fictional airline that caters to the ultra-rich, contrasting their opulent choices with the devastating impacts of climate change on those least responsible. By using satirical humour, we crafted a message that’s impossible to ignore. It’s not about elite jet-setters; it’s about the stark inequality at the heart of the climate crisis. The film’s message is both urgent and clear: it’s time for government action to tax luxury travel, making those most responsible contribute fairly to climate solutions.

With every frame of the film, we emphasized the contrast between carbon-heavy luxuries like private jets and the vulnerable communities paying the price for these excesses. A single private jet flight from London to New York, for example, emits as much carbon as the average UK citizen would over 11 years.

Since the film’s launch we’ve seen powerful traction across social channels. Our client had a target of hitting 30,000 signatures to the open letter in 12 months – we hit 100% of this target within just the first three months!

The film has also been powerful for sparking important conversations on the responsibilities of the ultra-wealthy, inspiring individuals to back Oxfam’s call for a fairer taxation on luxury travel – which Oxfam estimates could generate up to £2 billion in the UK alone to fund climate justice initiatives.

31,427 signatures achieved
100% target achieved

“A huge thanks to you and the team for all your work. We’re so excited by it and it’s been brilliant seeing it go out into the world!”

Head of Campaign Engagement, Oxfam

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