Samaritans approached us with a unique challenge.
They wanted us to create a name and visual identity for their initiative encouraging Network Rail workers to get involved with a range of mental health activities. From running marathons to fundraise to facilitating open discussions about mental health, the aim of the initiative was to reduce the stigma and encourage meaningful conversations.
Our research showed that altruistic acts improve self-perception, and this became the foundation for our creative process.
Our chosen identity ‘Do Good Feel Good’ perfectly encapsulated the programme’s core idea, and our subtle smile graphic symbolised the emotional uplift participants would feel by getting involved.
Since launch, the initiative attracted over 7,000 unique visits to its microsite within the first four months. Samaritans’ partnership with Network Rail continues to make a positive impact on mental health conversations in the workplace.
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