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From print to pixels: Enhancing student recruitment with digital prospectuses

A prospectus is a gateway to your university, revealing what future students can expect from your institution.
Harley Thomson

Harley Thomson

5 minute read
February 1, 2024
A prospectus is a gateway to your university, revealing what future students can expect from your institution.
From print to pixels: Enhancing student recruitment with digital prospectuses Image

Usually produced in printed format so they can be physically held and leafed through at leisure, prospectuses provide valuable insights into what makes your university unique and why students should choose you.

But in an increasingly online world, universities are starting to shift towards digital prospectuses – and for good reason.

Here’s why…

1

Accessibility beyond boundaries

Digital prospectuses break the shackles of physical limitations. Prospective students can access everything they want to know about your university, regardless of their location or circumstance. All they need is a device with internet connection to immerse themselves into what life might look like if they chose to study at your university.

Unlike with a printed copy, a digital prospectus can incorporate accessibility features which enable your audience to view the content in a way that suits their needs and abilities – whether it’s applying a high or negative contrast, increasing the text size or underlining all the hyperlinks in your content. This inclusivity promotes diversity and will enable you to widen participation for your university, by enabling individuals from varied backgrounds to explore potential paths for their future that were once harder to reach.

It's also worth mentioning how easy it is to create multiple language versions of a digital prospectus, making your outreach to international students that bit more streamlined.

2

Dynamic and interactive content

Digital prospectuses embrace rich media, with the flexibility to incorporate interactive elements like videos, virtual tours, maps and hotspots. This dynamic environment engages your audience, making the exploration of your courses, facilities and life on campus an immersive journey rather than a simple read-through.

3

A more sustainable choice

There’s an awful lot of energy, paper and ink involved in printing physical prospectuses at scale. Embracing a digital alternative will help your university reduce its carbon footprint by removing the need for printing and distribution. You’ll also benefit from the reduction in costs too.

4

Data-driven insights

There’s a wealth of data that can be obtained from digital prospectuses. And this can offer valuable insights into your audience’s behaviour, preferences and interests. You can leverage these insights to help refine your future student recruitment strategies and content, tailoring activity to better meet the needs of your prospective students.

5

Unbound by Eleven

Reach more prospective students than ever before with Unbound - a new digital document solution brought to you by Eleven.

Unlike traditional PDFs or printed prospectuses, Unbound uses accessibility features to allow your audience to view the content in a way that suits them. By seamlessly integrating videos, animations, clickable links and interactive graphics, the platform enables you to create an immersive online experience that will captivate prospective students.

To find out more about Unbound by Eleven, click here