"It's been great working with Eleven to develop our foster carer recruitment campaign. Eleven ran workshops with our fostering team and our existing foster carers, and used the insight from these sessions to develop our marketing strategy and creative approach.
We've had really positive feedback from our foster carers about the new recruitment campaign: it resonates strongly with the target audience and delivers exactly the emotional connection we wanted to achieve. I definitely recommend Eleven for their strategic and creative approach."
Head of Strategic Communications
Dorset Council
Specialist social care and foster carer recruitment agency.
With an undervalued workforce, an ageing population and growing uncertainty around the rising cost of living, we understand the mounting pressures that fostering services are under.
Local authorities are facing increasing challenges when it comes to securing and retaining enough foster carers for children and young people coming into care. And because placements made through an independent fostering agency are significantly more expensive than those the council can make directly, effective foster carer recruitment is needed now more than ever to help fostering services make savings without impacting the quality of their service.
As foster carer marketing specialists, having worked with local authorities across the country to recruit new foster carers, we recognise that the key problems faced by fostering services are twofold. Firstly, the number of children coming into care is rising. And secondly, local authorities are receiving fewer enquiries and applications from potential foster carers.
Our approach
We’ve worked on several wide-reaching projects to directly address the challenges fostering services face. We’ve explored the latest behavioural insights, spoken to target audiences and applied our creative brains to devise fresh new marketing strategies – all to help you adopt a more innovative approach to recruiting foster carers.
Our collaborative and hands-on approach means we’ve also got first-hand experience of the fostering sector, having worked directly with service users and carried out site visits. We’ve also worked directly with carers, enabling us to create content that speaks the same language as your target audience.
We also understand that foster care has suffered a negative image over the years, and many foster carer recruitment campaigns have devalued and trivialised the role. We can provide you with a bespoke campaign that is authentic in messaging, busts some of the common myths and attracts a diverse range of new potential carers.
Whether you’re looking to run a campaign to recruit more foster carers, communicate better with your existing carers or elevate your fostering service’s online presence, we’ve got all the right experience and tools in our toolbox to help you achieve your goals.
"It's been great working with Eleven to develop our foster carer recruitment campaign. Eleven ran workshops with our fostering team and our existing foster carers, and used the insight from these sessions to develop our marketing strategy and creative approach.
We've had really positive feedback from our foster carers about the new recruitment campaign: it resonates strongly with the target audience and delivers exactly the emotional connection we wanted to achieve. I definitely recommend Eleven for their strategic and creative approach."
Head of Strategic Communications
Dorset Council
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