But there are many ways it gets wasted – without many of us even realising. After partnering with Bristol Water to uncover common water-wasting habits, the Consumer Council for Water  (CCW) wanted to spotlight these everyday oversights. They asked us to create a series of short, eye-catching animations to help people see the small changes they could make to reduce water waste.

Drawing on CCW’s research and our own findings, we focused on three surprising scenarios: washing clean clothes, leaving the shower running to escape the kids and accidentally overwatering houseplants. With playful illustrations and dynamic typography, we brought these situations to life, creating animations designed to engage audiences and spark conversation.