Three rules to apply behavioural science thinking (without a big budget)
Behavioural change - and its siblings behavioural science and behavioural economics - have been hot topics for a while now, spawning a sizeable marketing sub-industry which seeks to increase the accuracy of predictive models of customer behaviour.
From print to pixels: Enhancing student recruitment with digital prospectuses
A prospectus is a gateway to your university, revealing what future students can expect from your institution.
How to get the most out of ChatGPT
In the ever-evolving landscape of content creation, ChatGPT appeared with a bang at the end of 2022. But while this AI tool has many remarkable qualities and capabilities, it doesn’t come without its challenges.
What is a design workshop?
Design workshops are a great way of using creative thinking to solve complex problems. They help us connect with our clients in person, build trust and offer valuable insights and advice on design trends and techniques.
Eleven's take on the best Christmas ads of 2023
Now it’s December, it’s officially ok to start talking about Christmas (that’s the rule in our book anyway). And during this time of year, we never pass up an opportunity to watch (and judge) the hotly anticipated Christmas adverts.