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Insight
Our team shares their insights on the topics that matter most to you.
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![A balancing act: When good design and accessibility meet Image](https://www.elevenagency.co.uk/hubfs/shutterstock_1557422717.webp)
A balancing act: When good design and accessibility meet
5
minute read
• Written by
Andy Lester
![A balancing act: When good design and accessibility meet Image](https://www.elevenagency.co.uk/hubfs/shutterstock_1557422717.webp)
If you search the internet for information about the balance of accessibility and good design, you’ll find a plethora of articles trying to convince you there’s absolutely no compromise needed when these two principles collide.
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![What is GA4 and how is it different from the old Google Analytics? Image](https://www.elevenagency.co.uk/hubfs/Holly%20and%20Jack.jpg)
What is GA4 and how is it different from the old Google Analytics?
3 minute read
• Written by
Jack Harrison
![What is GA4 and how is it different from the old Google Analytics? Image](https://www.elevenagency.co.uk/hubfs/Holly%20and%20Jack.jpg)
From July 2023, Google’s analytics platform, Universal Analytics (UA), changed to GA4 (Google Analytics 4) for good.
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![What to expect from WCAG 2.2 accessibility guidelines Image](https://www.elevenagency.co.uk/hubfs/Imported_Blog_Media/WCAG%202_2-1.png)
What to expect from WCAG 2.2 accessibility guidelines
4
minute read
• Written by
Mark Critchley
![What to expect from WCAG 2.2 accessibility guidelines Image](https://www.elevenagency.co.uk/hubfs/Imported_Blog_Media/WCAG%202_2-1.png)
Whether you’re a public sector organisation or not, making sure your marketing is accessible shouldn’t be an afterthought.
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![How to measure the success of your marketing campaign Image](https://www.elevenagency.co.uk/hubfs/shutterstock_2237569391.webp)
How to measure the success of your marketing campaign
3 minute read
• Written by
Sarah Latham
![How to measure the success of your marketing campaign Image](https://www.elevenagency.co.uk/hubfs/shutterstock_2237569391.webp)
It’s important to know whether the time and money you’ve invested in your marketing campaign has been spent wisely.
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![How to launch a successful fundraising campaign with digital marketing Image](https://www.elevenagency.co.uk/hubfs/shutterstock_1022879239.jpg)
How to launch a successful fundraising campaign with digital marketing
3 minute read
• Written by
Sarah Latham
![How to launch a successful fundraising campaign with digital marketing Image](https://www.elevenagency.co.uk/hubfs/shutterstock_1022879239.jpg)
Digital marketing is particularly effective at driving awareness, and a digital fundraising campaign will attract donors and increase donations.
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