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Higher education

We combine creative insight and experience with a results-driven approach to help universities succeed.

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“It’s been a pleasure to work with Eleven on our University open day guide. They made the whole process easy and made some really good suggestions on how we could improve what we were working with, even though we were quite restricted in terms of content and design.

They kept us up to date throughout the project and turned the final piece of work around ahead of the deadline! It was certainly a refreshing change to work with an agency who were very professional throughout and listened carefully to what we were trying to accomplish.”

Schools & Colleges Liaison Officer
University of Huddersfield

Higher education creative strategy specialists

The higher education sector is a crowded and competitive marketplace. It’s becoming increasingly difficult for universities to differentiate from each other, and the pandemic and Brexit have had a significant knock-on effect on international student recruitment. University marketing budgets are getting squeezed. And rising tuition fees and the cost-of-living crisis have left students feeling worried about managing their finances.

Thanks to our 10+ years’ experience in providing services to the education sector, we understand the growing challenges that universities face. And just like any other brand, universities need to know that their chosen higher education creative agency not only understands those challenges but also knows how to tackle them head on.

Our approach

We know what works well (and what doesn't) in the higher education marketing environment. And we know how to speak to specific audiences including undergraduates, postgraduates and international students. We’ve worked with a range of different universities (both traditional and modern) and we’ve dealt with central marketing teams and marketing and non-marketing buyers from faculties, schools and student union teams. This means that we're experts at working on campaigns with different objectives, audiences, subjects, budgets and sizes.

As higher education brand, strategy and creative campaign specialists, we combine creative insight and experience with a results-driven approach to help universities succeed. We work closely with universities across the country – both red brick and plate glass – to employ a range of intelligent marketing strategies, creative solutions and advertising techniques to help them stand out from the crowd, enhance their reputations and achieve a higher number of enquiries and admissions.

We’re also experts in student recruitment and clearing campaigns. Whether you’re looking to attract visitors to your open day, widen participation or increase applications, we have a proven track record of providing student recruitment campaigns and services that deliver outstanding results. We can also support with retaining, supporting and celebrating your existing students.

“It’s been a pleasure to work with Eleven on our University open day guide. They made the whole process easy and made some really good suggestions on how we could improve what we were working with, even though we were quite restricted in terms of content and design.

They kept us up to date throughout the project and turned the final piece of work around ahead of the deadline! It was certainly a refreshing change to work with an agency who were very professional throughout and listened carefully to what we were trying to accomplish.”

Schools & Colleges Liaison Officer
University of Huddersfield

Here are some of the things we can do for you:

Understanding and engaging a 'Gen Z' audience
Testing creative with this audience
Finding your point of difference
Student recruitment and retention campaigns
Digital prospectuses
Open day campaigns
Clearing campaigns
Subject specific campaigns
Brand positioning
Student wellbeing campaigns
Making your digital content accessible to WCAG 2.2 standards
Optimising the prospective student journey
Disseminating important research
Engaging with your alumni audience
Annual reports
Employer value proposition and talent attraction campaigns

Our education clients

View all
University of Central Lancashire
City University London
Bradford College
University of Huddersfield
Lancaster University
The National Skills Academy
Newcastle University
University of Leeds
University of Salford
University of Warwick
Imperial College London
University of Suffolk
University of Wolverhampton
Oak National Academy

Got a project you'd like to discuss?

If you have a project you'd like help with, complete the form below and we'll contact you for a brief consultation.