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Student recruitment

Our wealth of higher education experience and expertise enables us to create compelling student recruitment campaigns that deliver real impact.

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"From the outset, the team at Eleven worked really closely with our internal team to make sure we were onboard with the new concept, and able to apply it consistently going forward. This included providing a campaign toolkit, creating designs for our prospectus, event stands and animated graphics. The team at Eleven also collaborated with other suppliers on our framework in relation to photography and video assets.

I’ve found Eleven really easy to work with. They’ve worked at speed to deliver what we need (sometimes within challenging deadlines). And we’re very pleased with the resulting creative. I’d happily recommend Eleven to other universities looking for a collaborative, creative and responsive agency partner."

Director of Marketing
University of Central Lancashire

Student recruitment campaign specialists

As universities grapple with changing student expectations, an unstable economy and a sea of competition from other educational providers, student recruitment is a more challenging task than ever before. And in such a competitive environment, demonstrating ROI from student recruitment campaigns has never been more important.

Students are increasingly looking for more personalised experiences. With online universities and learning platforms becoming more and more popular due to their lower cost and flexibility, universities need to find ways to differentiate themselves and offer demonstrable value to potential students.

Student recruitment marketing strategies need to be agile in such a changing landscape. And creativity is the key to cutting through, which is where we come in.

Our approach

Our creative and strategic student recruitment support helps even the most ambitious universities achieve recruitment targets. We carry out in-depth analysis and research, combining it with data-driven audience profiling to inform a student recruitment strategy that will help you reach the right students.

Using our student recruitment expertise and experience, we can identify which campaign strategy is best suited to meeting your objectives. From developing visual identities and campaign concepts right through to implementing integrated student recruitment campaigns or retention strategies, we can create impactful content that will champion your university’s strengths and give you a competitive edge.

We know that creativity is key when it comes to effective student recruitment campaigns. Combining creative flair with student voices, our student recruitment campaigns cut through the noise and speak to gen z in the right way, with the right language.

We’re also well-versed in creating compelling clearing campaigns. We understand that going through clearing is almost certainly an unexpected outcome for many, so we make it our mission to develop clearing campaign concepts which are simultaneously empathetic and empowering to the audience.

"From the outset, the team at Eleven worked really closely with our internal team to make sure we were onboard with the new concept, and able to apply it consistently going forward. This included providing a campaign toolkit, creating designs for our prospectus, event stands and animated graphics. The team at Eleven also collaborated with other suppliers on our framework in relation to photography and video assets.

I’ve found Eleven really easy to work with. They’ve worked at speed to deliver what we need (sometimes within challenging deadlines). And we’re very pleased with the resulting creative. I’d happily recommend Eleven to other universities looking for a collaborative, creative and responsive agency partner."

Director of Marketing
University of Central Lancashire

Here are some of the things we can do for you:

Targeting a 'Gen Z' audience
Strategy development and implementation
Campaign concept development
Subject-specific student recruitment campaigns
Clearing campaigns
Digital prospectuses
Digital advertising implementation and tracking
Email marketing solutions

Our education clients

View all
University of Central Lancashire
City University London
Bradford College
University of Huddersfield
Lancaster University
The National Skills Academy
Newcastle University
University of Leeds
University of Salford
University of Warwick
Imperial College London
University of Suffolk
University of Wolverhampton
Oak National Academy

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