- Campaign visual identity
- Digital design
- Website design and build
- Social media
We started by looking at how we could capture the perfect balance between the retail space - which many of the partners were part of - in juxtaposition with the charity space of The Prince’s Trust. We landed on a minimal yet still warm campaign identity which uses bold imagery, stylish pared-back layouts and dynamic typography.
We designed a fully responsive website, in line with The Prince's Trust branding and the 'Change a girl's life' campaign imagery - which linked out to each of the campaign partners. We also applied the campaign creative across a range of other digital and print assets, including social media posts and print advertisements.
The website was launched on 8th March 2023 – to coincide with International Women’s Day.
As a result of this campaign, many young women are benefiting from new opportunities with education, employment, entrepreneurship and mentoring.