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A campaign to transform the lives of young women.

The Prince's Trust

Each year, to celebrate International Women’s Day, the Prince’s Trust runs a campaign to ‘Change a girl’s life’.

The campaign pairs up with brands such as ‘All Saints’, ‘Bravissimo’ and ‘The White Company’ to provide funding to help transform the lives of women who would like to engage in entrepreneurship, further education or mentorship.

The charity approached us to create all the assets and a campaign website with details about the initiative and links to shop with partner brands.

A campaign to transform the lives of young women.

The Prince's Trust

Project summary

  • Campaign visual identity
  • Digital design
  • Website design and build
  • Social media


We started by looking at how we could capture the perfect balance between the retail space - which many of the partners were part of - in juxtaposition with the charity space of The Prince’s Trust. We landed on a minimal yet still warm campaign identity which uses bold imagery, stylish pared-back layouts and dynamic typography.

We designed a fully responsive website, in line with The Prince's Trust branding and the 'Change a girl's life' campaign imagery - which linked out to each of the campaign partners. We also applied the campaign creative across a range of other digital and print assets, including social media posts and print advertisements.

A beanie hat with a badge saying 'change a girl's life'
A young female paramedic.
A young female artist.
A tote bag with the words 'change a girl's life' printed on it.
A mock up of the campaign social posts.


The website was launched on 8th March 2023 – to coincide with International Women’s Day.

As a result of this campaign, many young women are benefiting from new opportunities with education, employment, entrepreneurship and mentoring.

A mock up of the campaign poster on a bus stop.
A mock up of the campaign website on a mobile.
A mock up of the campaign billboard.