- Research and insight
- Campaign strategy
- Concept development
- Graphic design
- Paid social
After researching trends in behaviour relating to dating apps, we realised that the general public were largely polarised on the issue.
It was the divisive nature of the topic which inspired us to visualise this split in opinion using a design system which mimicked the divide and interface of most dating apps.
We also paired this with witty and suggestive language to catch people’s attention so that they would want to engage with the content.
The campaign was hugely successful, generating 1,603,428 impressions and 16,573 clicks in just four weeks! These results were equally spread across all of the desired target audiences.