- Research and insights
- Brand identity development
- Logo design
Our approach to naming the initiative started with our key insight about the why the audience might engage with the programme. We anchored our thinking around research that suggested people feel better when engaging in altruistic acts.
After deciding this as the general direction we wanted to take, we came up with several potential names. The ones which made the shortlist were:
- Do Good Feel Good
- Minds United
- Great Minds
Since our engagement, Samaritans have successfully launched the scheme for Network Rail employers to “Do Good, Feel Good’. The initiative now has its own microsite which has received 7,000 unique page views in the first four months.