Branding, strategy and creative agency for charity and not-for-profit organisations.
We work closely with charities of all shapes and sizes to elevate brand presence and generate long-term value from hard-hitting campaigns.
Charities play a vital role in society, advancing important causes and issues and providing much-needed support to those who need it most. But in today’s increasingly competitive and turbulent economic landscape, being the one charity to stand out and attract donors requires a lot more than just a ‘good cause’.
This all starts with having a strong brand. To truly connect with your audience, you need to delve into exactly who your charity’s audience is. Determine what their values are, what motivates them to give, and what communication preferences they have. The insights you draw from this will empower you to craft a brand that resonates deeply with your audience, builds a sense of trust and ultimately fuels your charity’s mission.
Starting with strategy is the key to success for every not-for-profit organisation. Strategy functions as your north star, ensuring all your marketing activity is aligned with your mission and goals. Whether your goal is to spread the word about an upcoming event, roll out a volunteer recruitment campaign, increase giving through an impactful fundraising campaign or communicate the importance of your cause to your audience through an awareness campaign, our strategy-first approach will help you achieve it in the most effective and cost efficient way possible.
Awards
Our approach
Having worked with national, regional and local charities and not-for-profits over the years, we understand the challenges you face and that every penny counts when it comes to your available marketing spend.
We understand the pressure you’re under to ‘do more with less’, despite rising running costs. We also know that the cost-of-living crisis is having a significant impact on charitable giving. And we know that your budgets are fully dependent on fundraising and grants. So, making sure that your money is spent wisely is of paramount importance to us at Eleven.
This is why our approach is all about supporting you by guiding on how best to maximise your available budget, using the channels available to you. As a specialist charity marketing agency, our aim is to not only help you develop an effective marketing strategy, but to give you the tools and the knowledge to develop your own understanding. This often involves providing you with a comprehensive charity campaign toolkit, enabling you to maximise the impact of your campaign in-house. We can also help you navigate Google Ad Grants to help you get the most out of them.
Our strategic focus is on uniting your audience behind your cause, using compelling content and making the best use of available channels to amplify your message. We can support you with things like encouraging individual giving, nurturing relationships with your major donors, forging corporate partnerships and driving membership recruitment. We can also work with you to help recruit and mobilise volunteers.
Here are some of the things we can do for you:
“Eleven was a dream to work with!
They provided guidance and a range of suggestions to ensure that we were making the most efficient use of the budget. The creative concept they produced was engaging, simple and had an adaptable design, along with powerful messaging to encourage audiences to take action.
As an organisation, they were responsive and communicative throughout the project to ensure that key timings were met and that the project ran smoothly. They also worked effectively with the appointed media agency and media suppliers to ensure that the compelling creative achieved maximum reach and impact.”
Campaigns Manager, Samaritans
Helpful resources
The best not-for-profit Christmas adverts of 2024
We unwrap the best of Christmas 2024’s not-for-profit ads and the causes they champion…
Why your charity’s strategy needs to be smarter when budgets are tight
Read about the smart approach your charity can adopt to achieve maximum impact.
How to get your charity’s voice heard in the run up to a general election
Find out how to get your voice heard in a time of heightened public interest.
Got a project you’d like to discuss?
If you work for a charity and have a project you’d like help with, complete the form below and we’ll contact you for a brief consultation.
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